Case study - AI production · King Living

King Living:Art of Living.

We brought King Living's outdoor collection into motion frame by frame using AI, from stills photographed by Felix Forest.
See how it's made ↓
ClientKing Living
ProjectArt of Living Campaign
ServicesArt direction · AI motion · AI talent · Post
Ran onkingliving.com.au · Social · Digital

King Living's outdoor collection lives in a very particular light - late afternoon, off a deck, somewhere you'd rather be. The stills were photographed by Felix Forest with Louis and Co. From there we brought the campaign to motion using AI so the film and the photography read as one campaign.

The film
Out in the world
Aura Outdoor product page on kingliving.com.au
Live on kingliving.com.au - Aura Outdoor
King Cove product page on kingliving.com.au
Live on kingliving.com.au - King Cove
Zaza Outdoor product page on kingliving.com.au
Live on kingliving.com.au - Zaza Outdoor
Credits
ClientKing Living
Art direction & AIcollide lab
ProductionLouis and Co
PhotographyFelix Forest
StylistsImogen Naylor and Angela Giles